Thursday, March 15, 2012

Stubby

-In the spirit of St. Patrick's Day-

The stubby beer bottle was Canada's nationial beer bottle from 1961 to 1984. In 1961 the Dominion Brewers Association (now the Brewers Association of Canada) replaced the heavy, bulky, non-standard 12oz "pint" and 22oz "quart" beer bottles with a new more efficient designed "stubby" bottle to be used by all Canadian breweries.
The 60's and 70's were good years for the Canadian breweries. Competition from the American breweries was limited and under Canadian law Canadian beer could only be sold in the province it was produced, Moosehead Lager could not be sold in British Columbia, Kokanee could not be sold in Nova Scotia, this prevented the smaller breweries from expanded outside of their province. Over 150 million stubbies were produced during this time.
During the early 1980's beer sales were slow, microbreweries had a better product, interprovincial beer sales were now allowed, the stubby had been around for 20 years, and the major breweries needed a new marketing plan. Carling O'Keefe decided to sell Miller, an American beer, in an American style long neck bottle with great success and the other breweries soon followed with their own long neck bottles. The Canadian stubby was last used in 1984.






Source - www.stubby.ca 

3 comments:

randall said...

Nice. I love Red Stripe in part because it's one of the only stubbies around anymore that I can find.

Brian Marshall said...

I'd love to see the stubby bottle come back. Can you get Mickey's? I know it comes in a stubby style bottle.Genesee released a heritage collection in stubbies, likely only available in Rochester/Buffalo area...

randall said...

I live downstate NY. I'll have to keep my eye out for the Genny heritage.